Marketing Systems 101: 6 Points of Failure and How to Fix Them (3/10)
By Malee Gunaratne | June 13, 2026
Last week we mapped the system you are already running. This week we break it.
Not to set you up for failure. But because understanding where and why a system fails is the only way to know what to fix. And the answer is almost never what you think it is.
Marketing Systems 101: The System You’re Working With Now (2/10)
By Malee Gunaratne | June 7, 2026
You already have a marketing system. And it’s working against you. It doesn’t look like one. It looks like controlled chaos, a running list of things you meant to do, or a vague sense that you should be posting more.
Marketing Systems 101: A Simple Guide For Beginners (1/10)
By Malee Gunaratne | June 1, 2026
You are already doing all the marketing. Posting, planning, promoting, maybe even paying for ads. But if someone asked you to explain exactly why last month worked or did not work, could you?
WTSFest: Unlock and Ignite Your Marketing Systems
By Malee Gunaratne | May 13, 2026
I attended WTSFest in Portland recently, a global conference hosted by Women in Tech SEO that brings together marketers across the industry for a single-track day of sessions, conversations, and community.
Big Business Precision for Small Business Success
By Malee Gunaratne | April 19, 2026
Small businesses don’t need enterprise marketing budgets. They need systems inspired by enterprise marketing: the frameworks that make marketing outreach consistent, measurable, and scalable.
The Art of Media: A Love Letter to Creative Expression
By Malee Gunaratne | April 7, 2026
Over the weekend, I was sitting on the bench on my front porch, surrounded by a flowering vine draping itself over the trellis. The garden had just been cleaned up…
Marketing Strategy: The Problem Isn’t What You Think
By Malee Gunaratne | March 30th, 2026
When marketing isn’t working, the instinct is to do more of it. More posts, more emails, more campaigns. But if you haven’t diagnosed what’s actually broken, more tactics just amplify the wrong message. That’s not a marketing strategy problem; it’s a diagnosis problem.
Fractional Project Management: Make Bold Moves to Thrive in Consulting
By Malee Gunaratne | March 7, 2026
Hiring a full-time PM for a six-month problem is overkill. Hoping a consultant will fix your chaos with only a strategy deck is wishful thinking. Fractional project management sits in the middle and it’s better than both.
Project Management: The Secret To Happy & Independent Portfolio Careers
By Malee Gunaratne | Feb 18, 2026
I’m seeing a pattern right now among professionals exploring portfolio careers. A terrible job market where qualified people can’t get interviews, are breaking free and building careers on their own terms.